Collection and Use of Information
In general, you can visit our Site without telling us who you are or
revealing any personal information about yourself. In order to better
provide you with numerous products and services, our Site collects two
types of information about its visitors: Personally Identifiable
Information and Non-Personally Identifiable Information.
1. Non-Personally Identifiable Information
When you visit our Site, we may collect some basic Non-Personally Identifiable Information about you. This information may include information regarding your operating system, browser software, and IP (Internet Protocol) address. Non-Personally Identifiable Information is collected in order to provide you with satisfactory service. We may use the information to detect problems with our server and to administer our Site. In addition, Non-Personally Identifiable Information is compiled by us and analyzed on an aggregate basis.
2. Personally Identifiable Information
When you place or attempt to place an order, enter a sweepstakes or promotion, interact with our customer service via the telephone or emails, or agree to interact with third party sites, applications or services, such as Facebook or Twitter, we may collect or request that you send us Personally Identifiable Information. This information lets us know, among other things, the specifics of who you are and can be used to identify, contact or locate you. Personally Identifiable Information may consist of: your name, address, telephone number, email address, birth date, billing information (
To serve you better, we may combine Personally Identifiable Information you give us online or through our catalogs. We may also combine that information with publicly available information about you that we may receive from third parties. We use that combined information to enhance and personalize your
We may contract with third-party companies or persons to provide certain services including credit card processing, distribution, data management, promotional services, etc. ("Service Providers"). We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.
3. Placing an Order
When you place an order, we require you to provide us with Personal Information. We use this information to give you a customized experience and to process the orders that you place with us.
For your shopping convenience, personal information you provide to us online to set up your Personal Account is automatically saved and stored by us. This includes information such as your billing address, email address, telephone number(s), credit card number (which is stored in encrypted form) and reward program information. Also from time to time we may disclose certain personal information (names, postal addresses, and non-sensitive transactional information such as your purchase history, amounts paid and products ordered) to direct marketing companies for trade or rental purposes. Your Personal Account is password protected from third parties. You may access your Personal Account by requesting your password from us (go to My Account) and then signing in with that password. Afterward, you may change your password, edit your Personal Information or request a password reminder at any time. Our database stores your billing and delivery information, and will automatically transfer it to the order form each time you place an order so that you do not have to re-enter this information when you sign in at subsequent visits.
The recipient phone number, which you furnish to us when you place an order, is used for delivery purposes. On some occasions, the recipient may be called to schedule delivery. To maintain our high quality standards, we will occasionally contact recipients to ensure satisfaction with their gift.
Cookies: Like many other commercial sites, our Site utilizes standard technologies called "cookies" and clear GIFs to collect information about how our Site is used. A cookie is a small data text file, which a Web site stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a Web site recognize a user's browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a Web site other than the one that set the cookie. Cookies can securely store a customer's password, personalize home pages, identify which parts of a site have been visited or keep track of selections, such as those selected in a "shopping cart." For instance, cookies allow us to pre-populate (or fill in) an email field with your email address if you revisit our Site and place an order. When you place an order, we send a cookie to your hard drive to record the product name, category of product that you ordered, the amount paid, the order number and any referral codes. No Personally Identifiable Information is recorded. When you click through to our Site from a promotional email, our Service Provider may send a cookie to your hard drive recording your IP address and other related information.
Clear GIFs: Some of our Service Providers may employ clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit to help us measure advertising effectiveness. Clear GIFs help us better manage content on our Site by informing us of what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of our users. The main difference between the two is that clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence. Clear GIFs are not tied to your Personally Identifiable Information. Our Service Providers may use clear GIFs: (i) in HTML based emails to determine which emails have been opened by recipients; (ii) to record when products have been ordered from our Site; and (iii) to track the visitor traffic on our Site. These clear GIFs allow us to measure the usage of our Site by our visitors and the effectiveness of certain communications and marketing campaigns. We may also use clear GIFs in a similar manner in our own emails and on our Site. Clear GIFs can "work with" existing cookies on a computer if they are both from the same Web site or advertising company. That means, for example, that if a person visited "www.companyX.com", which uses an advertising company's clear GIF, the Web site would match the clear GIFs identifier and the advertising company's cookie ID number, to show the past online behavior for that computer. This collected information can be shared with the advertising company. We may provide such information to our Service Providers but that information can only be used by our Service Providers for our benefit.
6. Surveys and Research
In an effort to improve our Site and services, we occasionally request that some customers and recipients voluntarily complete surveys, which may be collected by an independent third party. Individual survey answers are confidential, although non-personal information may be collected and disclosed to third parties. If you do not wish to participate in a survey, simply decline to participate when asked.
7. Interactive Tools
Within your Personal Account, you have the option to opt in for our additional services, which include a personal date reminder service and a free online address book. We use your contact information so that you may take full advantage of these interactive tools. You may view, edit or opt out of these additional services at any time.
8. Mergers and Acquisitions
In the event of a merger, consolidation, or sale or transfer of all or substantially all of the assets of FTD or its direct or indirect parent company (ies), one of the assets which would generally be transferred to the purchasing or new entity is the information we collect from our customers and store in our customer database. However, the use of this information by any purchasing or surviving entity would be governed by the terms of this Policy, as amended from time to time, including any amendment after such transaction. You, of course, will continue to have the right to opt-out of sharing your information with third parties.
9. Cooperation with Law Enforcement
We will disclose Personally Identifiable Information, after subpoena or written request, to cooperate with a law enforcement investigation. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.
We use the Secure Sockets Layer (SSL) technology. SSL encrypts your
order information as additional protection against the decoding of that
information by anyone other than us. However, despite all reasonable
security precautions and processes, such as password protection,
encryption technology, and use of firewall technology, no data
transmission over the Internet can be guaranteed to be 100% secure. As a
result, while we strive to protect your Personally Identifiable
Information, we cannot guarantee or warrant the security of any
information you transmit to or from our Site, and you do so at your own
risk. Once we receive your transmission, we will take commercially
reasonable precautions to protect its security on our systems.
Your password(s) will be your personal, secret entry code(s) to access your Personal Account(s) at our Site(s). When you access your account information, it is kept on a secure server and a password is needed to access any account areas. You can change your password as many times as you like. We recommend that you keep your password in a safe place and that you always sign off your account and close your browser window once you have finished your visit. These precautions will help prevent someone else from accessing your account, especially if you share a computer with other people or use a computer in a public place such as an Internet café or library.
Sale, Trade or Rental of Personally Identifiable Information
We only share Personally Identifiable Information with businesses that we believe to be reputable and that can provide you with offers and information that we think will be of interest to you. If you would like to opt-out of FTD providing your name and mailing address to third parties, please follow the procedure outlined in the Opt Out / Modify section below. We do share Personally Identifiable Information with our floral and gift distributors for the purpose of fulfilling and delivering your orders. We may offer free promotional emails and send promotional direct mail for products and/or services offered on our Site or from businesses that we believe are reputable, as a service to our prior customers from our Site. You have several options for altering or removing your information from our database at any time: see "Opt Out / Modify" section below.
We take special care to protect the safety and privacy of children. Our Site is a general audience site. Consumers making purchases on our Site must have a valid credit card and be 18 years of age or older. It is the policy of Melbourne Fresh flowers not to collect personal information on any person under the age of 18 and we request that any person under age 18 not submit any personal information via our site. Our reminder and greeting services are designed not to gather birthdates (with years) or other personal information for children under 13.
Opt Out / Modify
We want to communicate with you only if you want to hear from us. You
will receive exclusive email offers from us if you've registered or
made a purchase from Melbourne fresh flowers. In addition, if you
provide Personally Identifiable Information such as your email address
but do not complete a purchase we may use that information to send you
promotional offers for Melbourne fresh flowers products and services.
We do not send unsolicited promotional email and we respect our customers' mail preferences. Melbourne fresh flowers gives you several options for altering or removing your information from the database at any time.
To remove your name from our mailing list, call a customer care representative at 1300 60 20 11 Please note that sometimes it may take 6 - 10 weeks for your postal address removal to become effective.
To update your name, address or email address, please call a customer care representative at 1300 60 20 11
When you purchase from us, enter one of our sweepstakes or other promotion, we may need to contact you via phone, email or mail to complete your order or entry, etc., even if you have opted out of these communication channels. Certain transactional communications (including but not limited to registration, password reminder, order status, shipment confirmation, reminder service), whose primary purpose is not promotional (these communications may nevertheless include promotional content but that is not their primary purpose), are necessary for us to process your order or provide the services that you have requested.
By shopping at our Site or opening an account with MFF, you consent to the use of your Personally Identifiable Information by MFF in the manner specified in this Policy. We, however, have the option to change, modify, or add to the terms and conditions of the Policy at any time. We will inform you of any material changes by posting the revised Policy on our Site 30 days prior to implementing the change. Any customer who does not agree to the revised Policy has the option to opt-out. The Policy will go into effect on the date posted. The new Policy will apply to all current and past users of our Site and will replace any prior policies that are inconsistent.Because our Site accepts international orders, if you are located outside of the United States, please be aware that any information you provide will be transferred to the United States. By using our site or providing us with your information, you hereby consent to this transfer. In addition, if you provide data about other individuals (such as gift recipients), you agree that you have obtained consent from each such individual to the submission and processing of such information to the terms of this Policy, including without limitation the transfer of such data to the United States. Although we will collect and use your information only as stated in this Policy, laws generally applicable to the protection of personal data in the United States may not be as stringent as those in some users' home jurisdictions.